Gaby Goldberg is a Global Creative Director and storyteller. With a multi-disciplinary background, she approaches a wide range of creative commercial projects, with sensibilities ranging from art to fashion. She has overseen strategy, creative, and design teams, built teams from the ground up, and led teams concepting ideas for docs and tv, products, executing ads, branded content, music videos, fashion films, and branding.

She was most recently Head of Creative for Hana Kuma, Naomi Osaka’s creative and production company and Vice President of Creative at LeBron James’ The SpringHill Company where she developed a wide range of intellectual property including new brands, creative campaigns, and original content.

She has worked for brands and institutions such as Coca-Cola, Nike, JP Morgan Chase Bank, Uninterrupted, LPGA, Powerade, Sharpie, ESPN, HBO, Ministerio de Cultura de Argentina, P&G Dove, Falabella, Patrón Tequila, Crown Royal, Disney, Fox, Zac Brown’s Southern Reel and Natura Cosméticos.

Her work has been exhibited at IRI Centre Pompidou, Teatro Colon Buenos Aires, FIT NY, Santa Barbara Museum of Art, Madrid Fashion Film Festival, Berlin Fashion Film Festival, Buenos Aires Fashion Week, REDCAT Walt Disney Concert Hall, CA, Centro Cultural Recoleta de Buenos Aires among others.

Awards include The Webby Awards, Addy Awards, Shorty Awards, Cannes, Clios, and Lola Mora Award for Women’s Rights among others.

She is currently working as a Freelance Creative Director for JP Morgan Chase and Building a Design studio that will launch during 2025.