Chase Bank - Kneading Dough

Kneading Dough is a financial empowerment series created with Chase to change the perception that athletes are not good at money management. Its ultimate mission is to empower everyone in their ability to generate wealth and grow their money.

Watch all seasons and episodes here

"Kneading Dough" was covered by 40+ outlets, and 100+ press articles generated over 1 billion earned media impressions in 2018 alone. The series reached expanded audiences and drove consumers down the funnel to begin taking charge of their finances. Over 165MM individuals watched "Kneading Dough" videos across digital channels. The series ignited over 6MM conversations on social media about money, and millions furthered their education by reading financial content on the Chase website.

Role: Creative oversight for concept, production, and design