LeBron 20 “Speak Truth”
A platform for a sneaker, its marketing campaign, and social content.
Inspired by LeBron James’ use of the speaking head 🗣️ emoji, the Nike LeBron 20 x Uninterrupted sneaker “Speak Truth, Uninterrupted” is about making your mark in the world in a way only you can. It reminds us that honesty and our beliefs define our true selves, making us unique and invaluable.
This shoe relies on transparencies, watercolor-written messages, and natural materials like linen and rubber to convey the idea of truth and honesty.
Highest-selling shoe for LeBron + Nike in 9 years.
Role: Concepting and creative oversight for both shoe design and marketing campaign, including type design and watercolor texture design.
