Co-developed Hana Kuma, Naomi Osaka’s media company, including the brand’s mission, vision, audience strategy, and branding. Soon after, I jumped all in as Head of Creative for the company, overseeing all social media, brand work, production, and programming. The brand continues to produce web series, apparel, and events with its original position at the core: disrupting the default with joyful craftsmanship.

During the first year, the brand tripled its audience organically, received a second round of investment, and was nominated for an Emmy.

Role: Brand Development Strategy and Creative