More Than An Athlete

Co-created the tagline for Uninterrupted, which became a cornerstone for the brand. This campaign and brand work led to the launch of the Uninterrupted Shop, its Nike shoe and collection collaborations, a world tour with LeBron James, and an episodic series with ESPN, among many other partnerships.

Role: Brand Development, Creative Direction, Art Direction

Finalist for Hashtag Shorty Awards

Previous
Previous

Geico - Bundled

Next
Next

Powerade - Built from Concrete