UNINTERRUPTED’s The Thre@d is a series that explores the intersection of style, sports, and culture. Hosted by Brandon Williams and his real-life best friends Allen Onyia, Jack McClinton, and Marcedes Lewis, The Thre@d brings a fresh, emotionally honest perspective to all things related to culture, sports, and style. Through spirited, breezy conversations, they debate everything from the history of style to current fashion trends and explore hot-button issues in black culture like mental health and modern masculinity.
The Thre@d challenges traditional fashion rules and cultural norms, and gives viewers grooming tips, personal style advice, and transformative life hacks to empower them with the tricks and tools they need to own their look.
Role: Concept Development and Creative Direction for production, post and design