Created the visual system for Uninterrupted, which is founded on the belief that athletes can communicate directly without intermediaries like journalists. Championed by LeBron James and Maverick Carter, this idea represents a communication revolution. Our visual system draws inspiration from the French Revolution, Dada, and Punk movements.

To convey messages quickly and authentically, our aesthetic is hand-drawn, raw, and DIY, prioritizing genuine human expression over corporate polish. This approach was applied not just in graphic design but across all films, branded content, social media, and products created by the brand."

Role: Strategy and Creative for brand development and design